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Pricing HONESTLY!

This week Graham and I were discussing how big companies price their kitchens. It led me to feel a little frustrated at their seemingly dishonest approach. Maybe they have studied the psychology of how humans react to discount and think it’s a good idea, but it...

Price versus Service – The Great debate

Independent kitchen designers cannot compete on price with big brands like B&Q or Ikea. If you really think about it, the difference between the two types of service is huge. B&Q sell mass-produced kitchens. Independent designers sell bespoke kitchens. B&Q...